AWARD FOR BEST PACKAGING IN CROATIA
FOUNDING AND GOAL
The award for the best packaging on Croatian market CROPAK was founded in 2004 by the Institute of Packaging and Graphic Arts Tectus - IatT, “Ambalaža” (Packaging) trade journal and Tectus d.o.o., a company from Zagreb.
Its goal is to promote and reward technological advancements of packaging as a means of protection, identification, marketing and promotion of a product. Another goal is the motivation of packaging producers and users, designers and printers to expand the technical and qualitative scopes of packaging and the graphic arts industry, stimulate student creativity, emphasize the need for qualitative shifts in the conception and recognition of Croatia’s visual identity, graphic and industrial design, ecological characteristics of Croatian goods/series packaging and domestic development of machinery, devices and equipment for packaging and packaging waste management.